ENGNOtes
Something to keep in mind when writing image descriptions is that it's a completely subjective exercise. There is no formula for crafting the perfect image description. It is not an exact science. Image descriptions will vary between different visuals, creators, and scenarios. As the content author, YOU have the power to decide what details are important in an image and should be described.
Consider the following questions when writing an image description.
What about your visual is significant for someone to know? Think about what you’re trying to achieve with your social media content. Make sure that your image description is detailed enough to make your visual accessible in a way that helps you meet those objectives and properly inform your followers. Context is also important when writing a good image description.
What information is going into the written part of your post? If a key detail is already listed in your post, you may not need to include it in your image description. This question is normally more relevant for content situations where an image has copy on it. You don’t always need to duplicate information in your image description if it’s already in the written part of your post.
Once you’ve written your post and your image description, is there any information still missing that someone should know about? Read your entire post and your image description one last time before publishing everything to ensure that you’re not excluding anything important from your content. If something does happen to be missing, figure out if it belongs in your post or your image description.
Please remember that all the below tips were written by someone who doesn’t rely on textual information or assistive devices to access digital images.
Tips for Writing Image Descriptions
WRITE IN PLAIN LANGUAGE
Focus on describing the physical aspects of your chosen image. Resist the urge to be ornate or overly effusive with your image descriptions and stick to writing in plain language. You want to avoid having your own opinions or feelings about an image interfere with your ability to write an accurate description. It’s okay to be creative with your writing but try to avoid going overboard. Endeavor to be as objective as possible.
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